Meanwhile, back at Galoob, The company seemed to be in a mess, and a different salesman, or "executive type" was put in charge of Baby Face, every few weeks. There was obviously, a lot going on, and a lot of work was being done in terms of deciding what the doll would consist of exactly.
She was originally planned to go into an open
window box, but we learned that, that would add
three dollars to the cost of the doll. So they
chose to use a closed box and put the money
into the doll instead.
So the cost of Baby face had to be carefully sourced and balanced. and every element of the item was dependent on the cost of something else. The jointed limbs were expensive, thus the fact that her hair was not of the highest quality, helped make the articulation possible. By "not of the highest quality" I mean that the hair was intended to look good, but not to withstand a lot of "Hair Play" .
The picture illustration shows a rare version of the 1991 Galoob catalogue. Though the cover was designed to have a die-cut hole for the doll to peek through, It represented an additional step and added cost, and few examples were actually produced with the hole cut out!"
In 1990, $19.95 retail, was a magic price. If Galoob could keep the wholesale price of BF at $17.95, the doll
could be sold in discount stores, for $19.95!
Back to Work on the Heads
I now, made a new series of Sculpy Heads, this time larger, but with the smaller eyes, to allow for shrinkage.
Some of these were based on the exploratory "sketches", I had done earlier, others were newer and Wiser
You mentioned to me a Sculpy head that turned up, called "Devilish Danny" or something like that. I find it hard to believe that Galoob seriously named those early attempts, in fact it wasn't until more than a year later, that anyone even considered having a boy in the line!
Yes, alas I did do "Danny" as others have called him. That was one of those early attempts based on a photograph taken too literally. There were others that were probably as bad. I have no strong feelings about it one way or the other apart from the fact that, I can't stand the sight of it!
Baby Face Needs a Feature
We were Stumped! What do you add to a doll at the very last minute, that costs nothing and looks magic on TV? Saul came up with the answer! Magic Lockets!
Did it matter? Who Knows? They sure played them up in the TV Ads, and It Couldn't Hurt!
Evidence of an "Afterthought". This label is a pressure sensitive sticker, applied to the first boxes. Clear indication of how far the Project had progressed, before Galoob became uneasy and added the "Magic Heart Message". The "label" was Printed on later packages. Also notice the "So Posable" design. this was printed right on the box, and represents what Galoob considered a "Feature" in the beginning. This emblem did not appear on later packages.
Magic Diaper Babies
We sold him a product, based on only a sketch, called "Magic Diaper Babies." They were all sculpted by a very talented young lady named, Sue Beatrice. I loaned her a series of little Sculpy babies I had done a few years before, for a product called "Oodles." These 50 quick Sculpy "sketches" had been turned into finished product by a team of sculptors, for Oodles. Now Sue used them for ideas and poses, But the look of the Magic Diaper babies was, her own!
Next Page: 24. Boxes, Black Dolls & Eyes